It's peculiar considering Jonah and the Whale Vodka packaging for a number of reasons.
For one, the biblical story referenced by the name of the beverage brand and the sketches on the bottle tells of a pious character's punishment for turning his back on God. It is unusual for such a symbol to be chosen for an alcoholic drink, given that consuming hard liquor is not the most saintly of activities to undertake.
The animated outlines of whales or "big fish" appear like endearing hand-drawn renderings done by a child. One may be equally surprised to see a minor's work labeling an adult drink bottle. Nevertheless, TACN Studio's design of Jonah and the Whale Vodka packaging has a delightful contemporary appeal, and just as juice and liquor can be blended, the creators assert, "Who says the bible and alcohol can’t be mixed!"