This Contra-Bando rum label was designed by a firm called Tres Tipos Gráficos the for the new Caballero's Group rum. This rum is manufactured in Spain, hence the name Contra-Bando, which of course means contraband.
The label for this tempting bottle of rum has a blue and red map printed on it. It's been stamped with the brand name in a bold black font, making this booze bottle seem edgy and forbidden. This is a clever marketing strategy because nothing sparks interest and curiosity like forbidden fruit. Essentially this brand is saying "this rum is so good, it should be illegal."
Contra-Bando has an ad which reveals a busted open crate of this seemingly smuggled alcohol. This helps to reinforce the edgy nature of the brand.