This Contra-Bando rum label was designed by a firm called Tres Tipos Gráficos the for the new Caballero's Group rum. This rum is manufactured in Spain, hence the name Contra-Bando, which of course means contraband.
The label for this tempting bottle of rum has a blue and red map printed on it. It's been stamped with the brand name in a bold black font, making this booze bottle seem edgy and forbidden. This is a clever marketing strategy because nothing sparks interest and curiosity like forbidden fruit. Essentially this brand is saying "this rum is so good, it should be illegal."
Contra-Bando has an ad which reveals a busted open crate of this seemingly smuggled alcohol. This helps to reinforce the edgy nature of the brand.
Key Themes Behind This Trend
- Forbidden Fruit Marketing
- Brands are using the allure of forbidden fruit to market their products to consumers and increase interest and curiosity.
- Bold Label Design
- Companies are utilizing bold and edgy label designs to attract customers and stand out in a crowded market.
- Contraband Culture
- The trend of embracing contraband culture is growing, as consumers seek out forbidden and unconventional experiences.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverage industry can capitalize on the trend of forbidden fruit marketing by utilizing bold label designs and embracing the edgy nature of their products.
- Graphic Design
- The graphic design industry has an opportunity to create bold and edgy label designs for companies looking to stand out in a crowded market and appeal to consumers seeking unconventional experiences.
- Marketing and Advertising
- The marketing and advertising industry can help companies tap into the trend of contraband culture by developing campaigns that appeal to consumers' desire for forbidden and unconventional experiences.
