The drink inside of Stagg Jr. Bourbon packaging is certainly no fruity cocktail, so an appropriately impactful image was created to represent the bold beverage. The Own Dish studio worked with the surname (Stagg) of the master Buffalo Trace Distillery craftsman to evoke the male deer and the associated qualities of strength.
A pair of antlers is the most striking graphic on the bottle, commanding the attention of the consumer as a symbol of power and beauty. The alcoholic blend within is thus well portrayed, with its robust and complex flavor that's the result of an unfiltered recipe and nearly a decade of barrel aging. Stagg Jr. Bourbon packaging provides that final punch with a brilliant orange color that beams through the glass.
Stagg Jr. Bourbon Packaging Bears its Horns to Warn of Great Strength
Amelia Roblin — November 6, 2013 — Lifestyle
References: buffalotrace & thedieline