The drink inside of Stagg Jr. Bourbon packaging is certainly no fruity cocktail, so an appropriately impactful image was created to represent the bold beverage. The Own Dish studio worked with the surname (Stagg) of the master Buffalo Trace Distillery craftsman to evoke the male deer and the associated qualities of strength.
A pair of antlers is the most striking graphic on the bottle, commanding the attention of the consumer as a symbol of power and beauty. The alcoholic blend within is thus well portrayed, with its robust and complex flavor that's the result of an unfiltered recipe and nearly a decade of barrel aging. Stagg Jr. Bourbon packaging provides that final punch with a brilliant orange color that beams through the glass.
Key Themes Behind This Trend
- Impactful Packaging Design
- Creating bold and visually striking packaging to capture consumer attention and convey the characteristics of the product.
- Symbolic Branding
- Using powerful symbols and icons to represent the qualities and essence of a brand.
- Unfiltered and Barrel-aged Beverages
- Meeting consumer demand for robust and complex flavors through unfiltered recipes and extended barrel aging processes.
Where This Applies
- Alcoholic Beverages
- Opportunities to differentiate products through unique packaging and branding, appealing to consumers' desire for distinctive drinking experiences.
- Graphic Design
- Meeting the growing need for visually appealing and symbolic packaging designs for various consumer goods.
- Craft Distilleries
- Exploring innovative techniques in the creation and aging of spirits to offer customers unique and premium drinking experiences.
