While most vino brands are trying to set themselves apart from their competition through the creative use of labels, Hypnos Wine packaging goes deeper to completely outdo them with a unique bottle design. The distinctive beaker shape with the detailed top and asymmetrical opening looks like the product of handmade glass work. It seems to reference the sorts of bottles one might have seen at an apothecary hundreds of years ago.
Basile Advertising's concept celebrates the century-old practice of the Marcs distillation process with this antique-looking visual identity for Longo's winery. Even the sticker on the front of Hypnos Wine packaging has an dated appearance with a seemingly hand-drawn logo and typefaces executed in a luxurious golden ink.