A great deal more than a grocery store, the liquor store is the sort of place where you can expect to be dazzled by your surroundings due to the heavy competition of booze branding. Spine Vodka packaging would not be left behind in the contest to catch your eye, thanks to a very unusual merchandizing strategy.
Inside the transparent bottle of the alcoholic spirit is a miniature replica of a human skeleton. It includes a ribcage and a spinal column made in a translucent yellow material. The visual effect might conjure images of anatomical museums and the basements of scientific laboratories. Certainly Johannes Schulz's concept for Spine Vodka packaging would be sure to give you chills and likely intrigue you into tasting the vanilla-flavored drink inside.