The concept behind Dr. Jekyll & Mr. Hyde packaging was based around the creation of a special edition combo of gin and tonic. When mixed together, the pair of drinks make a distinctive and cohesive concoction, with one as soft and the other as hard and alcoholic.
Designer Eduardo del Fraile exercised a playful and pop cultural approach to the set with each product representing one of two personalities in the same individual. The Strange Case of Dr. Jekyll & Mr. Hyde made for quite the intriguing comparison.
For PM Invest, del Fraile bottled the beverages into clear beakers to evoke a scientific reference. The concept is sufficiently interesting on its own, only to be enhanced by the bright colors of the liquid within the flasks.
What's Driving This Trend
- Combo Packaging
- Creating special edition combos of products that offer a unique experience or functionality.
- Interactive Packaging
- Designing packaging that requires user interaction or mixing to create a complete product.
- Pop Cultural Branding
- Employing playful and pop cultural elements in product branding for increased intrigue and appeal.
Who This Affects Most
- Beverage Packaging
- Exploring innovative packaging designs in the beverage industry to enhance consumer experience and engagement.
- Gin and Tonic
- Developing unique offerings in the gin and tonic industry that combine different flavors or characteristics for a distinctive drinking experience.
- Design and Branding
- Utilizing creative design and branding strategies to captivate consumers and differentiate products in the market.
