In Maison Chatou Wine packaging, the illustrated medium references papercraft with a collection of lovely little origami-style drawings. The three varieties of grape-derived alcoholic beverages are branded with one of three icons of the classic French hunt including the stag, the fox and the boar.
Student designer Alice Bouchardon assigned these animals to the syrah, the chardonnay and the cabernet sauvignon respectively, pairing them with stylized patterns of the nature found in their home environments of the European wilderness. Despite the visual intricacy of the images of Maison Chatou Wine packaging, the format of the bottles maintains a clarity about it. There is minimal text on the front and the lovely background colors are derived from the scrumptious tones of the drinks.
What's Driving This Trend
- Illustrated Packaging Design
- There is an opportunity to incorporate illustrated designs on packaging to create a visually pleasing and unique product branding.
- Origami Art Style
- There is an opportunity to use origami art style to create a distinctive visual representation to add value to a product.
- Minimalist Product Labeling
- There is an opportunity to remove excessive text from product packaging design to create clean and simplistic branding.
Who This Affects Most
- Wine Industry
- The wine industry can use illustrated origami-style packaging design to create a unique visual identity and appeal to consumers.
- Packaging Industry
- The packaging industry can incorporate minimalist and illustrated designs to create visually appealing and recognizable packaging for various products.
- Design Industry
- The design industry can explore new ways of incorporating art styles like origami to create disruptive branding and design solutions for clients.
