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Mike L Perry Creates Identity for Speakeasy Wine

 - Apr 30, 2012
References: blog.popflys & lovelypackage
Mike L Perry was given a name and a product, and came up with an entire identity for a fictional wine titled Speakeasy. The result is enticing and clever, as his branding evokes a strong sense of nostalgia for the early 1900s.

Perry came up with the idea to attach two faces to the brand: a couple of cops that don't abide completely by the law. This attachment automatically gives the Speakeasy design an edge and association with a time when alcohol was scarce, and also in high demand. The illustrations are also done in a nostalgic manner, with dark shading and black bars across the eyes to keep their identity unknown.

Hopefully the wine tastes as good as the great branding done by Perry.