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Optical Illusion Labels

Cruor Barolo Wine Packaging Employs a Visual Trick for Clever Branding

— September 27, 2013 — Lifestyle
Do you recognize the image on the front of Cruor Barolo Wine packaging? It might be familiar from books or perhaps lessons learned at school. Two faces are illustrated in profile view with their noses nearly touching. The form that seems to recede into the void between them resembles the silhouette of a chalice.

Audric Henri Dandres (also known as Plus Minus) was smart to take such an iconic image and put it onto a wine bottle. This technique would be sure to catch consumers amidst an overstocked liquor store shelf; however, the brilliance of Cruor Barolo Wine packaging goes beyond attracting attention. Within the graphic are two eyes, two noses and two mouths, and these represent an appreciation for the color, the smell and the taste of the rich alcoholic beverage.
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