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Glow-in-the-Dark Lager Labels

The Interactive Heineken Beer Bottle Illuminates When People Cheers

— April 16, 2013 — Marketing
Maintaining its standing as the most epic party beer, Heineken has come out with an interactive Heineken beer bottle design that parties harder than ever before.

Every time someone clinks their bottle together for a cheers, the bottles light up, but it doesn't stop there. Whenever someone takes a sip, the light will start to flash and whenever the DJ cranks up the volume and drops a sick beat, the light will dance along with the music. These glowing beer bottles are so much fun that they beat out glow sticks and other light-up raver gear any time because they also contain delicious, premium beer.

Micro-sensors set off the LED lights embedded within the new interactive Heineken beer bottle, making it the first intelligent alcohol bottle that knows how to party.
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