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Dated Drink Branding

DD/MM/YY Tequila Packaging Seals in the Beverage for Later Enjoyment

— January 18, 2013 — Lifestyle
Consumers are used to seeing more consistency in a brand's visual identity than they would get in DD/MM/YY Organic Tequila packaging. This alcoholic beverage makes a point to advertize one of its defining features on the front of the bottle that would often be unique amongst its shelf mates at the liquor store.

It hasn't been explicitly stated by the Yujo! design team, but it seems that the prominent series of three double digit numbers is intended to represent the date that the drink was dispensed into these crystal clear container. The motto reads, "Time cannot be stopped, but it sure can be bottled."

The glass flasks that make up DD/MM/YY Organic Tequila packaging are quite minimal in their graphic treatment otherwise, besides a cluster of postage stamps and a wordy label around the neck.
Trend Themes
1. Unconventional Branding - Brands can showcase unique features of their product by using unconventional visual identities.
2. Emphasis on Product Features - Brands can highlight distinctive product characteristics to differentiate themselves from competitors.
3. Minimalist Packaging Design - Minimalist packaging with bold, distinctive features can grab consumer attention on crowded shelves.
Industry Implications
1. Alcohol Beverages - Alcoholic beverage brands can use unique packaging design to differentiate themselves and highlight product features.
2. Food and Beverage Packaging - Packaging design companies can offer minimalist and unique design options to brands looking to stand out on the shelves.
3. Consumer Goods - Brands across various industries can consider unconventional, bold packaging designs to capture consumer attention and differentiate themselves from competitors.
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