You just know that Teran Vine T-Shirt packaging would have absolutely no trouble standing out on the liquor store shelf. The Publicis Slovenia design is remarkably out-of-the-box -- or out of the bottle, if you will. Instead of applying a simple sticker label to the glass, the creatives behind this project dressed the container in a short-sleeved shirt.
The cute striped red garment is humanizing enough but the firm opted to give the beverage additional character. A story was written to describe the upbringing of the grape-derived drink that recounts its coming of age and ultimate maturity. It is narrated in first person and tells the ins and outs of vine life and time spent in a barrel. Teran Vine T-Shirt wine packaging certainly relates to its consumer more than competing brands can claim to.
Personified Alcohol Packaging
More Stats +/-
Twisted Top Bottle Branding
Street Art Sauvignons
Jolly Beverage Branding
Embraced Beverage Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.