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Genuine Gemstone Liquor Branding

Jewel Lines' 'Precious Vodka' Packaging Incorporates Real Jewels

— January 31, 2013 — Luxury
The Jewel Lines vodka brand created Precious Vodka, a new way to experience the alcohol and its packaging.

When buying a bottle from this line, it is not just premium vodka that is being paid for, but also the extremely expensive packaging. That is because embedded within every diamond-shaped vessel, is a real precious gemstone that is incredibly valuable. I hope whoever purchases this vodka has a refrigerated safe because this is not an investment that should be left unprotected. Each gem sits on its own in the lid of the bottle -- the tip of the diamond -- and could be a ruby, sapphire, emerald, topaz or peridot according to the buyer's preference.

The Jewel Lines' Precious Vodka collection is for the luxuriously indulgent.
Trend Themes
1. Luxury Packaging - Brands can create premium and expensive packaging that adds value to their product, even if it's more expensive than what's inside.
2. Premium Alcohol - Brands can charge a premium price for their alcohol by offering unique and luxurious experiences to their customers.
3. Integrating Real Jewels - By integrating real gemstones into their products, brands can create a niche market for luxury consumers who are willing to spend more.
Industry Implications
1. Alcohol - Alcohol brands can explore integrating unique elements and creating premium experiences to stand out in a crowded market.
2. Jewelry - Jewelry companies can partner with alcohol brands to create unique products that integrate real gemstones into their designs.
3. Luxury Goods - Luxury brands can use the integration of real gemstones into their products, especially in the alcohol industry, as a way to add perceived value to their products, and create a niche market for high-end consumers.
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