Michelberger Booze Enchants with Fairytale-Inspired Packaging

 - Jan 11, 2012
References: michelbergerbooze & thedieline
Michelberger has formulated a fascinating new German herbal alcohol drink that puts the emphasis on presentation. The newly formulated company, Michelberger, revamped and re-released a long-forgotten alcoholic herbal drink and is aiming to turn it into liquid art. The company is comprised of two separate entities, one of which is a hotel and the other a design studio, a combination that became apparent when the new release was unveiled.

The vividly enchanting imagery detailed on the design of the bottles is said to have taken its inspiration from traditional German fairytales such as the Grimm stories, and Rumpelstiltskin. Michelberger’s schnapps-style beverage clocks in at a 45% alcohol lever, but is said to have a smooth and warming taste by the brand.