While designing the wrapper of a product, consideration of typeface is unavoidable -- assuming that some text will be incorporated. Alexander Kischenko took this part of the development process literally when he was working on Helvetica Beer packaging.
The silver and black beer cans correspond to lagers and stouts respectively and the prominent numbers displayed signify the alcohol percentage of the bubbly liquid within. Beneath each single digit is a thick line and the name of the brew and under that is "Made in Switzerland" printed in even smaller type.
All of the text on Helvetica Beer packaging is written in the Helvetica font. The decreasing scale of the lettering also adheres brilliantly to the aesthetics of editorial formatting in graphic design. It looks as crisp as the beverage inside tastes.
Why This Trend Is Growing
- Editorial-style Packaging
- Embrace the use of editorial formatting in packaging design to create a visually appealing and cohesive brand image.
- Typeface-focused Design
- Explore the use of typeface as a central element in product packaging and branding to capture the attention of typography enthusiasts.
- Minimalist Aesthetics
- Adopt a minimalist design approach, using clean lines and simple typography, to create a sleek and sophisticated packaging design.
Industries Being Reshaped
- Beverage
- Incorporate typography-focused packaging designs to attract consumers in the beverage industry, particularly craft beer and premium spirits.
- Graphic Design
- Explore the use of editorial-style packaging in the graphic design industry to cater to clients seeking distinctive and visually appealing branding solutions.
- Luxury Goods
- Apply minimalist aesthetics and typeface-focused design to luxury goods packaging, offering a sleek and premium aesthetic that appeals to upscale consumers.
