If a company has pride in its products then surely an honest exposure of them is a clever merchandizing strategy. Naked Premium Beer packaging tells the consumer that the beverage has nothing to hide and everything to boast with its delicious color and carbonation apparent to all who observe its aluminum cans.
Designed by Timur Salikhov, these canisters are not actually transparent. Their all-encompassing labels have been executed to give the appearance of the refreshing alcoholic drink within. A scrumptious honey yellow color, capped with a frothy white head and speckled with tons of tiny bubbles paint a convincing picture of what's inside Naked Premium Beer packaging and have your mouth watering in a way that most logo-based branding strategies cannot.