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Singed Script Branding

A Cyclically Scorched Landscape Inspired Bush Fire Wine Packaging

— December 2, 2011 — World
Vino is defined by the region from which it came, and Bush Fire Wine packaging remains upfront about its concoction's origins within a hot climate and dry landscape. Made from grapes grown in Western Australia, the alcohol is the product of an environment which undergoes a natural cycle of burning and regeneration.

Such an extreme recurrent sequence of destruction and rebirth conjures imagery of intensity, passion and purity, giving a product like this fermented beverage a rich appeal. So that the consumer is reminded of its fiery genesis, the red wine has been labeled by Ben Dalrymple with a visual reference to ash. The smokey flavor of the drink is complemented with the use of a smouldering charcoal typeface on the Bush Fire Wine packaging.
Trend Themes
1. Natural Cycle Packaging - Opportunity for brands to create packaging that reflects the natural cyclical processes of the product's origin.
2. Intense Imagery Labeling - Brands can leverage powerful and intense visuals in their product labeling to evoke emotional connections with consumers.
3. Ash-inspired Design - Designers can experiment with using ash-inspired elements in their packaging design to create a unique and memorable product aesthetic.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can explore innovative packaging designs that reflect the natural cycles and unique characteristics of their products.
2. Packaging Design - Packaging design agencies can offer specialized services in creating visually compelling and conceptually rich packaging that tells the story of the product's origin.
3. Craft Beverages - Craft beverage producers can incorporate unconventional design elements, such as ash-inspired visuals, to differentiate their products in a crowded market.
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