Vino is defined by the region from which it came, and Bush Fire Wine packaging remains upfront about its concoction's origins within a hot climate and dry landscape. Made from grapes grown in Western Australia, the alcohol is the product of an environment which undergoes a natural cycle of burning and regeneration.
Such an extreme recurrent sequence of destruction and rebirth conjures imagery of intensity, passion and purity, giving a product like this fermented beverage a rich appeal. So that the consumer is reminded of its fiery genesis, the red wine has been labeled by Ben Dalrymple with a visual reference to ash. The smokey flavor of the drink is complemented with the use of a smouldering charcoal typeface on the Bush Fire Wine packaging.