It's quite evident that manufacturers of high quality products have become much more concerned with simplifying their brand identities, and 5th Distilled Gin packaging provides evidence of such a shift. While a complex logo might become explicitly recognizable, minimalistic merchandizing has more success in charming the eyes.
Puigdemont Roca redesigned the appearance of the 135-year-old brand with a contemporary clarity that retreats back to basic tactics. The squat transparent bottles allow for the divine colors of the three alcoholic drinks to reveal the true beauty of the ingredients within. The priority is thus the presentation of the raw product itself, rather than a construed image of it on the label. The blushing pink, yellow and blue spirits are enough to sell the pungent beverages, so the simple 5th Distilled Gin packaging succeeds as a means to merely frame.