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Simple Spectral Branding

Remix Packaging Showcases its Contents' Delectable Colors

— November 29, 2011 — Lifestyle
It's easy to appreciate the branding technique that highlights an actual peek of the product. Remix packaging intelligently makes use of transparent wine bottles to flaunt the vividly delicious tints of the four alcoholic beverages.

One might realize that in celebrating the bright colors, designer Guillo Milia of Argentina is targeting young adults as the primary consumers. The cyan, lime and neon red and yellow have a playful appeal that makes the drinks jump from the shelf when caught by the eye of early 20-somethings.

But the youthful aesthetic of Remix packaging does not end with the hue of the liquid, for the label has been inspired by the look of concert tickets. Each flavor is named after a different style of popular music, from reggae and rock to dance and pop.
Trend Themes
1. Transparent Branding - Brands can showcase their products using transparent packaging, allowing the colors and contents to be on display, appealing to young adult consumers.
2. Color-centric Marketing - Brands can use bright and playful colors to attract young adult consumers whose eyes are more likely to catch their attention from the shelf.
3. Music-themed Packaging - Brands can create packaging inspired by popular music genres to appeal to young adult consumers who value music culture and experiences.
Industry Implications
1. Alcohol - Alcohol brands can use transparent packaging to showcase the color and contents of their products and appeal to the young adult consumer market.
2. Food and Beverage - Food and beverage brands can use bright and playful colors to attract young adult consumers to their products and create innovative packaging inspired by popular music genres.
3. Design - Design companies can create unique and eye-catching packaging for brands inspired by the latest trends, such as transparent branding and music themes.
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