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Simple Spectral Branding

Remix Packaging Showcases its Contents' Delectable Colors

— November 29, 2011 — Lifestyle
It's easy to appreciate the branding technique that highlights an actual peek of the product. Remix packaging intelligently makes use of transparent wine bottles to flaunt the vividly delicious tints of the four alcoholic beverages.

One might realize that in celebrating the bright colors, designer Guillo Milia of Argentina is targeting young adults as the primary consumers. The cyan, lime and neon red and yellow have a playful appeal that makes the drinks jump from the shelf when caught by the eye of early 20-somethings.

But the youthful aesthetic of Remix packaging does not end with the hue of the liquid, for the label has been inspired by the look of concert tickets. Each flavor is named after a different style of popular music, from reggae and rock to dance and pop.
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