This Russian Vodka Packaging Dons a Knitted Sweater
Amelia Roblin — September 4, 2011 — Marketing
References: behance.net & thedieline
That warm sensation you feel while drinking alcohol is replicated playfully in this concept for Russian Vodka packaging. The bell-shaped bottle has been tailor-fit with its very own crocheted sleeve, complete with homespun knitted motifs depicting snowflakes and boys and girls holding hands.
The production of garments for a product such as this is a very unusual marketing tactic, but between its eccentricity and charm it is incredibly effective at drawing attention. The consumer would not even be disappointed to undress the flask, because the purled patterns has been printed directly onto the plastic as well.
This work by Ksenia Suvorova marks a very different approach to selling spirits, because more often than not, a deluxe crystal clear image gives the beverage a mystery or a sexiness. This Russian Vodka packaging, however, strives to incite humble feelings of comfort.
The production of garments for a product such as this is a very unusual marketing tactic, but between its eccentricity and charm it is incredibly effective at drawing attention. The consumer would not even be disappointed to undress the flask, because the purled patterns has been printed directly onto the plastic as well.
This work by Ksenia Suvorova marks a very different approach to selling spirits, because more often than not, a deluxe crystal clear image gives the beverage a mystery or a sexiness. This Russian Vodka packaging, however, strives to incite humble feelings of comfort.
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