Mexican liquor is a favorite ingredient for a good time and One.5 Tequila packaging certainly plays this up. Bright colors, eye-catching graphics and an unusual container make for a deliciously exotic and stimulating aesthetic combination.
At first glance, Andrew Klotz's branding concept gives each bottle the distinct resemblance to a fuel cell. Therefore it's certainly not a coincidence that the tags that accompany each vessel are outrageously stylized and anthropomorphically expressive cartoon batteries themselves.
The top of each can is accented with a positive sign and the bottom with a negative one. The four different flavors of the enhanced alcoholic drinks have high-energy names like Zap, Jolt, Shock and Strike. For added visual punch, every piece of One.5 Tequila packaging features a cut-and-pasted face with an excited expression.