Mexican liquor is a favorite ingredient for a good time and One.5 Tequila packaging certainly plays this up. Bright colors, eye-catching graphics and an unusual container make for a deliciously exotic and stimulating aesthetic combination.
At first glance, Andrew Klotz's branding concept gives each bottle the distinct resemblance to a fuel cell. Therefore it's certainly not a coincidence that the tags that accompany each vessel are outrageously stylized and anthropomorphically expressive cartoon batteries themselves.
The top of each can is accented with a positive sign and the bottom with a negative one. The four different flavors of the enhanced alcoholic drinks have high-energy names like Zap, Jolt, Shock and Strike. For added visual punch, every piece of One.5 Tequila packaging features a cut-and-pasted face with an excited expression.
What Makes This Trend Stand Out
- Exotic Alcohol Packaging
- Opportunity to create unique designs and unconventional packaging for alcoholic beverages.
- Anthropomorphic Branding
- Opportunity to create playful and expressive branding concepts using anthropomorphic characters.
- High-energy Product Naming
- Opportunity to give products an extra boost with high-energy names and associated branding.
Sectors Adopting This
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to differentiate themselves with creative packaging and branding.
- Design/branding Agencies
- Opportunity for design and branding agencies to offer new and creative solutions for alcoholic beverage packaging and branding.
- Marketing/advertising Agencies
- Opportunity for marketing and advertising agencies to leverage high-energy product naming and branding to create attention-grabbing campaigns.
