It's certainly unusual to see a very different type of consumable item being incorporated into a product wrapper. Vi Novell wine packaging boldly displays a skin of finely sliced and layered meat that encourages you to ask the question, "why?"
Atipus of Barcelona, Spain, worked with the name of the grape-based alcoholic beverage and branded it with a reference to the festivities of the month of November. It's during this time when people celebrate the slaughter of the pig, so it seemed appropriate to dress up the label with a coat of scrumptious pork.
The wine bottle's sticker has been treated to a full covering of uncooked bacon, whereas the box exudes a fresh white color and features a meat-made letter N. I bet that the delicious contents of Vi Novell wine packaging would pair quite well with food that it flaunts.
What Makes This Trend Stand Out
- Meat-themed Packaging
- Opportunity for brands to incorporate unexpected and unconventional materials into their product packaging, creating a unique and memorable consumer experience.
- Seasonal Festivities
- Opportunity to capitalize on specific seasonal celebrations or events by creating limited edition products that align with the spirit of the occasion.
- Food and Beverage Pairings
- Opportunity to market products as ideal companions for specific types of foods, enhancing the consumer's dining experience.
Sectors Adopting This
- Food Packaging
- Companies in the food packaging industry can explore innovative ways to incorporate unconventional materials or themes in their product packaging designs.
- Alcoholic Beverages
- Alcohol manufacturers can tap into the concept of seasonal festivities to create limited edition beverages that resonate with consumers during specific celebrations.
- Gourmet Food
- Gourmet food producers can explore collaborations with beverage brands to create unique food and wine pairings that cater to the culinary preferences of their target audience.
