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Hexagonal Hole Branding

Nooka Mindstyle Packaging Embraces the Nature of its Contents

— August 14, 2011 — Eco
The same company that sold its eccentric wristwatches in reusable soup bowl containers is now releasing this charming Nooka Mindstyle packaging. It may not have been manufactured with an additional purpose in this lifetime, but the biodegradable cardboard carton will live on later in the earth.

Minimal information is communicated on the outer faces of the cubic card parcels, and their clean look emphasizes the playful hexagonal perforations that offer a peek into the inside. As little ink as possible was used in this design by the brand's in-house studio, so that anyone who wishes to recycle or compost the paper wrapper need not worry about such a threat to the natural environment. In these delightful photos of Nooka Mindstyle packaging, a praying mantis even shows his appreciation for these endearing brown boxes.
Trend Themes
1. Minimal Packaging Design - The Nooka Mindstyle packaging embraces a minimalistic approach by using clean design and minimal ink usage, offering an opportunity for disruptive innovation in sustainable packaging solutions.
2. Biodegradable Materials - The use of biodegradable cardboard in the Nooka Mindstyle packaging opens up possibilities for innovative solutions in eco-friendly packaging materials.
3. Playful Perforations - The hexagonal perforations on the Nooka Mindstyle packaging add a playful element and present an opportunity for disruptive innovation in interactive packaging experiences.
Industry Implications
1. Packaging - The Nooka Mindstyle packaging demonstrates disruptive innovation opportunities in the packaging industry by incorporating minimal design and eco-friendly materials.
2. Sustainability - The biodegradable and minimalistic design elements of the Nooka Mindstyle packaging highlight opportunities for disruptive innovation in sustainable practices and materials.
3. Consumer Goods - The playful and interactive features of the Nooka Mindstyle packaging offer disruptive innovation possibilities for enhancing the consumer experience in the consumer goods industry.
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