One of the most promising marketing tactics for consumable products is to establish an image of tried and true taste. Jimmy's Iced Coffee packaging may contain a beverage concocted in fairly recent history, but the branding will succeed in stimulating a comforting nostalgia for those who happen upon the item at the grocery store.
The use of two colors per package and two old style typefaces might remind the elderly of the products from their childhood. While milk delivered in cartons is a more modern practice, the Interabang studio of the UK manages to make it look well established.
Charming illustrations have been incorporated into the label of the creamy treat to root it into the aesthetic of the past. Jimmy's Iced Coffee packaging has, however, been printed in a clean and contemporary style, enhanced by the addition of a playful mustache on the back of each container.
Key Themes Behind This Trend
- Nostalgic Branding
- Opportunity for brands to create packaging and branding that evokes a sense of nostalgia and familiarity.
- Old-style Charm
- Potential for products to embrace old-style typefaces, colors, and illustrations to create a charming and nostalgic appeal.
- Clean & Contemporary Retro
- Room for brands to blend clean and modern design elements with retro aesthetics to create a unique and visually appealing branding.
Where This Applies
- Food and Beverage
- Innovations in packaging and branding within the food and beverage industry to create a nostalgic and appealing experience for consumers.
- Graphic Design
- Opportunity for graphic designers to explore and incorporate old-style charm and nostalgia into packaging design projects.
- Printing and Packaging
- Potential for printing and packaging companies to cater to the demand for clean and contemporary retro designs in products.
