The delicious cold dairy treat sells itself so it becomes quite a challenging assignment to develop a brand identity concept that will set one sweet product apart from its competitors. Slurrp! Ice Cream branding was conceived by a team of two students who strove to create a scrumptious image that would tempt the sweet tooth of both young children and dessert-loving adults.
Rajashree Iyer is responsible for much of the industrial design behind the product packaging which includes the utterly adorable tripod ice cream bowl that doubles as the brand's delectable mascot. She also came up with a pint-sized takeaway container that looks like the sort of colorful serving cup one might be handed at the parlor. The playful logo and graphic design that distinguish Sluurp! Ice Cream branding was drawn up by Sombuddha Mahapatra.
Why This Trend Is Growing
- Unique Brand Identity Concepts
- Opportunity for businesses to develop innovative brand identity concepts that set their products apart from competitors.
- Packaging as Marketing Tool
- Opportunity to use creative packaging designs that entice consumers and enhance brand image.
- Playful Graphic Design
- Opportunity to incorporate playful and eye-catching graphic designs to appeal to the target audience.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunities for developing unique dessert packaging and brand concepts.
- Design and Advertising
- Opportunities for designers and advertising agencies to create innovative branding and packaging solutions.
- Retail and Consumer Goods
- Opportunity for retailers to differentiate their products through creative packaging and brand identity.
