Category
Lifestyle
Serial Snacking
Trend cluster
Category
Certain
Sobriety
Safeguarding against drunkenness with innovative breathalyzers.
2.1
Trend score
Trend
What is the Certain Sobriety trend?
Certain Sobriety: According to the 2008 Traffic Safety Annual Assessment by the National Highway Traffic Safety Administration (NHTSA), one person dies in a drunk-driving accident every 50 minutes. This is a shocking statistic that highlights the problem of drinking and driving in our society, and has perhaps served to push innovators into creating new and portable tools for measuring drunkenness. These innovative breathalyzer systems, which range from watches to clothing, encourage consumers to be extra cautious before getting behind the wheel and help to underline the fact that it's never okay to drink and drive.
Trend themes
Themes within the Certain Sobriety trend
Three behaviours holding the trend together01
Portable Breathalyzers
Portable breathalyzers in the form of timepieces, outerwear, and smartphone attachments are becoming increasingly popular and relevant due to the risks of drunk driving.
02
Smart Sensors
Smart sensors, including electronic noses, are being used to measure blood alcohol levels with escalating precision.
03
DIY Alcohol Monitoring Devices
A new category of DIY devices such as the Talking Breathalyzer have surfaced, which not only tests intoxication levels but also offer additional features such as voice messaging and texting.
Industry implications
What the Certain Sobriety trend means for industry
Where the trend changes the playbookFor
Health and Safety
The health and safety industry could develop new solutions utilizing smart breathalyzer sensors to prevent drunk driving.
For
Consumer Electronics
Electronics companies have the opportunity to produce innovative portable devices such as the iBreathAnalyzer that attach to smart devices and may hold the key to preventing life-threatening incidents.
For
Apparel and Wearables
The rise of the wearable technology industry could provide new ways of integrating breathalyzer technology into clothing and accessories, including watches and jackets, expanding the concept of smart sensor technology.
Trend signals
Trend signals for Certain Sobriety
Trend score 2.1 out of 10, from popularity 37%, activity 20%, freshness 8%.
Popularity37%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Certain Sobriety trend
5 featured examples from Jun 18, 2011 to Apr 30, 2012CategoryLifestyle
Sobriety-Measuring Timepieces
Breathalyzer Watch Tells You How Hammered You Are
The Breathalyzer Watch demonstrates the potential to incorporate new features into wearable technology that can make them more useful and functional for consumers.
CategoryLifestyle
Smartphone Breathalyzer Monitors
The iBreathAnalyzer Reveals Intoxication Levels to Apple Users
The consumer electronics industry can explore opportunities to develop and market innovative smartphone attachments like the iBreathAnalyzer that enhance user experiences.
CategoryLifestyle
Intoxication-Sensitive Outerwear
Breathalyzer Jacket Determines if You're Too Drunk to Function
Fashion industry can explore the integration of technology in clothing to create innovative and functional garments.
CategoryTech
Location-Based Liquor
The GPS Breathalyzer Determines Exactly Where You've Been Drinking
Opportunity to use innovative technology to better monitor and prevent drunk driving
CategoryLifestyle
Verbal Booze Testers
The Talking Breathalyzer by Al Linke Tells You Just How Tipsy You Are
The Talking Breathalyzer presents an opportunity for the consumer electronics industry to develop innovative alcohol monitoring devices.
