Tell Time and Trip Out with the Swatch & Art x Rankin Watches
Matt Ho — June 15, 2011 — Art & Design
References: swatch & viacomit.net
The latest watches to come from famed Swiss brand Swatch are the Swatch & Art x Rankin Watches.
The Swatch Art x Rankin Watches bring together the famous watch manufacturer and famed British photographer Rankin together for eight original pieces. The timepieces are created in the classic Gent Original form that’s a recognizable classic. The visual displays are extremely trippy with a haze of colors and a black spot in the middle—think of it as the Eye of Sauron from Lord of the Rings, but way less evil and more stylish.
The Swatch Art x Rankin Watches are limited editions, but don’t worry. Three will be sold in unlimited numbers, while the rest of the five will be limited to 777 pieces, so there’s a chance for you to own one either way.
The Swatch Art x Rankin Watches bring together the famous watch manufacturer and famed British photographer Rankin together for eight original pieces. The timepieces are created in the classic Gent Original form that’s a recognizable classic. The visual displays are extremely trippy with a haze of colors and a black spot in the middle—think of it as the Eye of Sauron from Lord of the Rings, but way less evil and more stylish.
The Swatch Art x Rankin Watches are limited editions, but don’t worry. Three will be sold in unlimited numbers, while the rest of the five will be limited to 777 pieces, so there’s a chance for you to own one either way.
Trend Themes
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Trippy Timepiece Designs — Opportunity for watchmakers to incorporate psychedelic and visually striking designs into their timepieces, appealing to consumers looking for unique and eye-catching accessories.
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Collaborations Between Fashion and Art — Potential for fashion brands and artists to collaborate on limited edition products, allowing for innovation and cross-pollination between industries.
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Limited Edition Collectibles — Opportunity for brands to create limited edition collectible items, tapping into the demand for exclusive and unique products among consumers.
Industry Implications
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Watchmaking — Disruptive innovation opportunity lies in incorporating bold and psychedelic designs into traditional watchmaking to attract a younger and edgier customer base.
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Fashion — Opportunity for fashion brands to partner with artists and photographers to create exclusive and artistic limited-edition products, capturing the attention of fashion-forward consumers.
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Collectibles — Disruptive innovation opportunity for companies to tap into the growing collectibles market by offering limited edition products that appeal to collectors and enthusiasts.
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