Theaters and cinemas become more experiential and design-oriented
Implications - Traditional movie theaters have been predictably designed, often comprising the standard black walls, red carpet and lackluster concession stands. However, cinemas the world over are getting a major overhaul, as designers infuse them with stunning design elements that completely re-imagine the entertainment experience. Ranging from floating cinemas and themed theaters to those that offer viewers specific foods during each film, these new-age entertainment centers provide a new way to enjoy a long-established pastime.
Trend Themes
1. Experiential Cinemas - Traditional movie theaters are undergoing a transformation into stunning, design-oriented spaces that offer immersive experiences.
2. Themed Movie Theaters - Cinemas are introducing a variety of themes, such as adventure and sci-fi, to cater to specific audiences and to stand out from traditional movie theaters.
3. Edible Cinema - Food is being used to enhance the movie-watching experience, offering a multi-sensory experience that immerses audiences in the film.
Industry Implications
1. Entertainment - Innovative cinemas can offer a unique competitive advantage for movie theaters, while also increasing audience engagement and revenue streams.
2. Architecture - Design elements are being re-imagined, creating experiential cinemas that offer distinct spaces for film buffs and non-film goers alike.
3. Food & Beverage - Edible cinema utilizes food and drink to create a multi-sensory experience that enhances the audience's enjoyment and interest in the film.
8 Featured, 60 Examples:
753,079 Total Clicks
Date Range:
Oct 11 — Jun 12
Trending:
Average
Consumer Insight Topics:
