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Living Photo Apps

Cinemagraph-Creating Company Flixel is Like Instagram on Steroids

— April 7, 2012 — Tech
Flixel is a the latest photography app that allows its users to create Instagram-worthy shots with a twist -- they move. The term "Cinemagraph" was trademarked by visual artists and photography duo, Kevin Burg and Jamie Beck. While Beck and Burg create their enchanting images using video equipment and post-production editing in Adobe AfterEffects and Photoshop, Flixel is making the process possible with a few swipes on the iPhone.

These hybrid images blur the boundaries of what distinguishes video from photograph and bring exciting creative possibilities. Many brands have approached Beck and Burg to create editorial-themed Cinemagraphs and it makes sense why they would appeal to advertisers. These living photos catch people's attention through a second glance to appreciate their subtlety. 

Flixel is a Toronto-based company and co-founders, Phillippe LeBlanc and Mark Homza, are definitely on to something interesting with their latest photography app.
Trend Themes
1. Living Photos - There is an opportunity for disruptive innovation by creating a platform that allows for easy creation and sharing of living photos beyond the current options.
2. Hybrid Images - Developing an AI tool that can automatically generate hybrid images from existing photos or videos has the potential to disrupt the photography industry.
3. Cinemagraphs - An opportunity for innovation would be to create a social media platform specifically for sharing cinemagraphs as a new form of digital content.
Industry Implications
1. Photography Software - The market for easy-to-use software that enables amateur and professional photographers alike to enhance and manipulate their photos in unique ways is ripe for innovation.
2. Advertising - The subtle motion and artistic appeal of cinemagraphs presents a unique opportunity for advertisers looking to grab consumer attention in an increasingly crowded digital space.
3. Social Media - With the rise in popularity of visually-based social media apps like Instagram, there's room for a new platform that appeals to users specifically interested in cinemagraphs and other hybrid image types.
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