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Vitaminwater Company Activate Releases a Cyclable Vending Machine

 - Aug 12, 2011
References: creativity-online & springwise
Staying fit has never been so rewarding with the release of a new vending machine by Vitaminwater company Activate. The new machine, which can be found at a Los Angeles shopping center called The Grove, dispenses free water in exchange for 30 seconds of pedaling on an attached bike.

Not only is Activate giving out free bottles of its unique twist and release Vitaminwater, but the company has also agreed to donate the retail value of all drinks dispensed to Nourish America to support nutrition for pregnant women.

The pedal powered vending machine is an exceptional promotional tool not only because it draws attention to the brand while benefiting a good cause, but it also rewards a healthy lifestyle, a major part of the Activate brand’s overall message.