The idea developed by EnrÃque MartÃnez as part of an executive M.B.A. program at the Instituto de Empresa in Madrid is revolutioning the movieplex concept around the world with "hybrid movie theaters with all the digital fire and fury of a video game: fog, black light, flashing green lasers, high-definition digital projectors, vibrating seats, game pads and dozens of 17-inch screens attached to individual chairs."
"CINEGAMES is a system to play videogames through network inside an auditorium. The first one belongs to a Yelmo Cineplex theatre, located in the Commercial Centre Avenida M-40, in Madrid."
It is a total new way to enjoy videogames in real communities that is gaining attention among companies like Electronic Arts. The mix of the movie experience and the hi-tech games seems to be an effective formula to bring back youngsters to the theaters.
More Stats +/-
Comfortable Woolen Sport Shoes
Exclusive Members-Only Leggings
Live-Streaming Action Cameras
Citrusy BBQ Sauces
Active Baby Carriers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.