You don't have to be a gamer to click through and appreciate all of these EA innovations -- but it certainly wouldn't hurt.
EA (short for Electronic Arts) is one of the biggest video game studios around. Their presence is felt almost everywhere, from their epic commercials to their recent sneaker releases. If you don't believe that video games are big business, then you need to click through these EA innovations asap.
19 EA Innovations
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Product Placement in Video Games
College Sports Star Sneaks
Athletes As Religious Figures
Artistic Athlete Photography