Video game product placement is about to take off. Neilson suggests that the market will top off at around $75 million this year, but grow into a $1 billion market by 2010.
In a recent Washington Post article, the journalist gave a pretty good picture of what video game placement is like, "The 90th or so time you speed by the same Burger King in Rockport, it starts to dawn on you: There aren't any other types of fast food joints in this fictional, video game town."
Product Placement in Video Games
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