Trend cluster
Category

Digital
Dining

Restaurants augment customer experience through use of technology.

Digital Dinner BillsTouchscreen Tabletop MenusSound-Silencing RestaurantsInteractive Health DiningWaiter-Inspired Tablets

Trend

What is the Digital Dining trend?

Digital Dining: Technology is quickly changing the food service industry, first with on-the-go ordering apps and restaurant locators, and now, through the use of interactive technologies that augment the in-store dining experience. From touchscreen tabletop menus to interactive music applications, these innovations not only make the process of food service more efficient and convenient, but they also enhance customer experience by providing a more engaging and interactive way to enjoy one's favorite restaurants.

Trend themes

Themes within the Digital Dining trend

Three behaviours holding the trend together
01

Interactive Dining Experiences

Restaurants increasingly using technology to provide an immersive and interactive dining experience for customers

02

Digital Payment Systems

Restaurants are transitioning away from physical checks to digital payment systems that offer convenience to customers and increased efficiency for restaurants

03

Restaurant Technology Integration

Tablets, touchscreens, and other forms of technology are being integrated into restaurant operations for ordering, customer service, and payment mechanisms

Industry implications

What the Digital Dining trend means for industry

Where the trend changes the playbook
For

Hospitality Industry

The hospitality industry stands to benefit from the use of technology to enhance customer experience and streamline operations.

For

Payment Processing Industry

New developments in digital payment systems are changing the way that banks and payment processing companies handle transactions in restaurants and other establishments.

For

Software Development Industry

The software development industry is being propelled by the need for innovative restaurant technologies. These technologies have the potential to disrupt the way that restaurant operations are run and improve the overall customer experience.

Trend signals

Trend signals for Digital Dining

Trend score 4.3 out of 10, from popularity 72%, activity 48%, freshness 8%.

Popularity72%
Activity48%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America

Evidence

Examples of the Digital Dining trend

7 featured examples from Aug 22, 2011 to May 30, 2012
Digital Dinner Bills
CategoryLifestyle

Digital Dinner Bills

Check 1-2 Integrates Paper Checks With Touchscreen Tablets

Restaurants can utilize digital billing technology to provide convenience and enhance customer satisfaction.

Touchscreen Tabletop Menus
CategoryArt & Design

Touchscreen Tabletop Menus

Order Food Conveniently From Your Seat with Draqie Interactive Table

Restaurants can leverage touchscreen tabletops to improve customer experience, increase efficiency, and streamline the ordering process.

Sound-Silencing Restaurants
CategoryLifestyle

Sound-Silencing Restaurants

The Acoustics Adjustment System at COMAL is iPad Powered

Restaurants will continue investing in technology to provide unique dining experiences that set them apart from competitors.

Interactive Health Dining
CategoryLifestyle

Interactive Health Dining

Tanita Shokudo Restaurant Gives Patrons Tools to Make Smart Choices

Opportunity for restaurants to differentiate themselves by offering interactive dining experiences that promote healthy eating.

Waiter-Inspired Tablets
CategoryTech

Waiter-Inspired Tablets

Buffalo Wild Wings Fuses Technology with Ordering

The use of tablets for ordering and interactive experiences in restaurants has the potential to revolutionize the dining industry and improve customer engagement.

Digitalized Droid Kegs
CategoryPop Culture

Digitalized Droid Kegs

Paul Carff's Kegdroid Gives Way to the Future of Bartending

The digitized Kegs will disrupt the beverage industry bringing in unique product experiences.

Tablet Dining Companions
CategoryMarketing

Tablet Dining Companions

De Santos Restaurant is the First to Use an iPad Ordering System

Incorporating tablet technology in restaurants