Lately, it seems that fair trade coffee companies are a dime a dozen. There’s always a new business or a new blend -- I mean, even Starbucks and Walmart offer fair trade and organic options. Our contemporary consumer environment helps to raise the question: How do businesses navigate in what seems like a very large pond?
Certified by TransFair Canada, Kicking Horse Coffee has the formula down pat. With an impressive logo and an even more impressive story, Kicking Horse Coffee is Canada’s top fair trade coffee brand and has been recognized for both entrepreneurship and their small-batch roasts and freshly packaged beans.
Aside from their roasts, there’s a Kicking Horse Café located in Invermere, British Columbia, Canada. The branding and marketing strategy in the physical space is palpable. The tabletop designs go along swimmingly with the logos on their specialty blends.
Kicking Horse Coffee has a promo video that’s something out of a Hollywood sci-fi thriller but at the same time, they take their mission -- and their coffee -- seriously. Kicking Horse Coffee isn’t all about marketing, design and branding, however, as their mission, like all social businesses, extends far beyond financial success. The overall Kicking Horse ethos is centered around five key ideas: fair trade, organic, community development, health and sustainability.
Even as fair trade continues to be a bone of contention, ethical consumerism has no sign of slowing down and Kicking Horse Coffee is certainly a torchbearer in that regard.
Kicking Horse Coffee Website
491 Arrow Road
Photo Credit: KickingHorseCoffee.com