D-BOX Motion Code Rattles Audiences Nationwide
Alex Covert — May 25, 2009 — Unique
References: businesswire & dvice
In much the same way that video game controllers shake and vibrate when you get blown up, these movie theater seats react to scenes in movies. D-BOX Motion Code technology is the fancy name for motion-activated seats. It allows movies to encode scenes with information that result in the viewer ‘moving’ along with the movie.
With only four theaters in the U.S. equipped with D-BOX Motion Code, though, I’m not sure why a filmmaker would waste their time with it.
With only four theaters in the U.S. equipped with D-BOX Motion Code, though, I’m not sure why a filmmaker would waste their time with it.
Trend Themes
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Motion-activated Seats — Opportunity for D-BOX to expand into amusement park rides and virtual reality experiences, tapping into the growing trend of immersive entertainment.
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Interactive Movie Experiences — Disruptive innovation opportunity for movie theaters to differentiate themselves and attract younger audiences by offering interactive experiences through technologies like D-BOX Motion Code.
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Enhanced Viewing — Opportunity for D-BOX to partner with streaming services and TV manufacturers to bring enhanced viewing experiences into homes through motion-activated technology.
Industry Implications
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Movie Theaters — Movie theaters have an opportunity to leverage motion-activated technologies to create more immersive and interactive experiences for movie-goers.
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Amusement Parks — Amusement parks have an opportunity to enhance their rides by incorporating motion-activated seats and immersive technologies like D-BOX Motion Code to offer visitors unforgettable experiences.
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Streaming Services — Streaming services can partner with D-BOX or similar technologies like it to bring motion-activated, immersive viewing experiences into homes, offering a unique way of watching movies and TV shows.
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