Category
Fashion
Smile Cosmetics
Trend cluster
Category
Candy
Couture
Pastel hues and sweet images appeal to youthful sensibilities.
6.5
Trend score
Trend
What is the Candy Couture trend?
Candy Couture: It's human nature to want to look and feel younger, and what says youth better than lollipops, cotton candy and bubble gum? Fashion is embracing candy as a source of inspiration, with designers creating apparel centered on pastel palettes and sweet, youthful designs, while magazines showcase candy-themed and youthful editorials. Our continual search for the fountain of youth is one that brands have long taken advantage of; however, introducing sweet imagery such as this offers a less direct approach that fashion consumers are more likely to embrace.
Trend themes
Themes within the Candy Couture trend
Three behaviours holding the trend together01
Candy-Inspired Fashion
Fashion is embracing candy as a source of inspiration, leading to apparel centered on pastel palettes and sweet, youthful designs.
02
Food-Inspired Photography
The fashion world has a fascination with food, inspiring editorials that feature models covered in different foods and candy, leading to visually compelling photo shoots.
03
Pastel Colored Clothing
Bubblegum pastels and trendy hair dip-dye styles are defining summer fabrics and fashion, leading to popular clothing items catering to youthful and colorful designs.
Industry implications
What the Candy Couture trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry has been bringing candy into fashion apparel and editorial industry, creating new sub-genres for the youth-focused market.
For
Food Industry
The relationship between the fashion and food industry is increasingly being integrated, creating visually engaging photo shoots and advertising campaigns.
For
Photography Industry
The photography industry is developing new innovative ways to showcase candy and food-inspired visuals, creating a unique and engaging market for their services.
Trend signals
Trend signals for Candy Couture
Trend score 6.5 out of 10, from popularity 93%, activity 93%, freshness 8%.
Popularity93%
Activity93%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Candy Couture trend
8 featured examples from Feb 13 to Jun 10, 2012CategoryPop Culture
Seductively Sweet Spring Looks
Dani Seitz is 'Candy Coloured' for Vogue Portugal April 2012
Opportunity for disruptive innovation in designing bold and unique fashion to inspire the spring trend.
CategoryFashion
Pastry Shop Photoshoots
The PLASTIK Magazine 'The Spring Ladies Club' Editorial is Sinfully Sweet
Opportunity for luxury fashion brands to partner with pastry shops and create unique brand experiences.
CategoryFashion
Candy-Colored Editorials
The Olivka Chrobot Marie Claire Australia Editorial is Fabulous
Fashion brands can introduce bubblegum pastels and monochromatic styling in their collections to stay on top of the latest trends.
CategoryFashion
Cotton Candy Styles
The Candy Glam Spring 2012 Collection is Sweetly Seductive
Disruptive innovation opportunity: Incorporating unconventional themes and designs into clothing collections to attract a wider range of customers.
CategoryPop Culture
Sticky Food Fashion Photography
The Richard Burbridge for T Style Summer Shoot is Wild
Disruptive innovation opportunity: Develop new techniques and approaches in fashion photography to create captivating visuals that stand out from the crowd.
CategoryFashion
Sugar-Inspired Fashion
The CandyLand Shoot is Filled with Pastels
Disruptive innovation opportunity: Collaborating with tech companies to incorporate wearable technology into sugar-inspired fashion.
CategoryFashion
Candied Gangster Lookbooks
The Married to the MOB SS 2012 Editorial is Spunky and Sweet
The fashion industry can explore disruptive innovation by combining street wear and femininity in their designs.
CategoryFashion
Scintillating Sweet-Inspired Photoshoots
This Julia Chernih ‘CANDYPOP.ME’ Series is De
Disruptive innovation opportunity: Integrate candy-inspired elements into fashion and apparel, introducing a fresh and imaginative design approach to the industry.
