Pastel hues and sweet images appeal to youthful sensibilities
Implications - It's human nature to want to look and feel younger, and what says youth better than lollipops, cotton candy and bubble gum? Fashion is embracing candy as a source of inspiration, with designers creating apparel centered on pastel palettes and sweet, youthful designs, while magazines showcase candy-themed and youthful editorials. Our continual search for the fountain of youth is one that brands have long taken advantage of; however, introducing sweet imagery such as this offers a less direct approach that fashion consumers are more likely to embrace.
Trend Themes
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Candy-inspired Fashion — Fashion is embracing candy as a source of inspiration, leading to apparel centered on pastel palettes and sweet, youthful designs.
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Food-inspired Photography — The fashion world has a fascination with food, inspiring editorials that feature models covered in different foods and candy, leading to visually compelling photo shoots.
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Pastel Colored Clothing — Bubblegum pastels and trendy hair dip-dye styles are defining summer fabrics and fashion, leading to popular clothing items catering to youthful and colorful designs.
Industry Implications
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Fashion Industry — The fashion industry has been bringing candy into fashion apparel and editorial industry, creating new sub-genres for the youth-focused market.
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Food Industry — The relationship between the fashion and food industry is increasingly being integrated, creating visually engaging photo shoots and advertising campaigns.
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Photography Industry — The photography industry is developing new innovative ways to showcase candy and food-inspired visuals, creating a unique and engaging market for their services.
8 Featured, 64 Examples:
1,748,996 Total Clicks
Date Range:
Feb 12 — Jun 12
Trending:
V. Hot
Consumer Insight Topics:
