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Disability-Defying Athletics

The Samarthanam Trust for the Disabled Ads Promote Inclusive Sports

— May 27, 2011 — Lifestyle
With advertisements generating so much buzz and attention on a daily basis, it should only make sense that they promote good causes like these Samarthanam Trust for the Disabled ads do. Three ads were created in this series by advertising agency Gregory French in Berlin, Germany.

These Samarthanam Trust for the Disabled ads are attempting to bring attention toward an amazing organization, the Indian National Blind Cricket Team. "In a world away from bright stadium lights, far away from multimillion dollar franchises, a unique brand of Indian cricket is making history in its own way," says the organization on its website.

By showcasing this remarkable cricket team, these ads are raising awareness for this cricket team that has been delegitimized by the Indian cricket board. The Samarthanam Trust for the Disabled ads are doing a great job in helping the Indian National Blind Cricket Team gain recognition and legitimacy on a global scale.
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