Sao Paulo's Assim Assado restaurant has spearheaded an aggressive marketing campaign entitled 'Pork, Beef, Chicken.' Produced in association with Brazil's Y&R marketing gurus, the series features some bellicose hunting images.
Directed by Chief Creative Officer Rui Branquinho, the Pork, Beef, Chicken collection features a candid slogan that reads, "Like Old Times." The authentic message delivered here conjures up images of past bow-and-arrow eras, a time when scavenger-themed images like these were not so uncommon. As far as interpretation goes, the throwback series may be a true treat for the exalted carnivore, likely to the dismay of the cautious vegan.
Patrons of the Assim Assado establishment benefit from the project's lack of secrecy. As the Pork, Beef, Chicken advertisements make the restaurant's meat-eating focus readily apparent, customers know right off the bat what they are in for.