The new line of Jelly Belly Gourmet Sodas has been launched this month at London's Oxford Street Selfridges location. Now sold in 10 different flavors, the concoction has bottled the sweet tastes of colorful Jelly Belly beans. The classic Crushed Pineapple, Very Cherry and Juicy Pear candied confections are supposed to be emulated in the drink, leaving sweet tooth enthusiasts in awe of the creative genius that is Jelly Belly.
The Jelly Belly Gourmet Sodas are made with 100% Cane Sugar, inducing a saccharine-like food coma for beverage lovers. The syrupy drops have long been enjoyed by children and adults alike, but few have conceived of mimicking the same tang in a liquid form. The likely success of the product may spur rival campaigns on behalf of leading refreshment brands.