Jelly Belly Sparkling Water Satisfies Cravings Without Sugar
Laura McQuarrie — May 20, 2022 — Lifestyle
References: jellybelly & bevnet
Jelly Belly Sparkling Beverages launched in 2020 with fresh and fruity flavors like Lemon Lime and Orange Sherbet, and now the beverage line is expanding to include a decadent Chocolate Flavored Sparkling Water variety. This sparkling water beverage promises to satisfy sweet cravings without the calories, sugar or sweeteners and it's a guilt-free choice that infuses fun and variety into the sparkling water category.
Jelly Belly Sparkling Water provides refreshment with just two ingredients, carbonated water and natural flavors, and this new chocolate flavor was inspired by the Christmas season. As Justin Joffer, a co-founder of Joffer Beverage Company, says "We were trying Hot Chocolate – another iconic Jelly Belly flavor sold seasonally, but when we tried it, we all started laughing and looking at each other smiling as it tasted so, so good. We thought, wow, we have to bring this out to the market all year long."
Jelly Belly Sparkling Water provides refreshment with just two ingredients, carbonated water and natural flavors, and this new chocolate flavor was inspired by the Christmas season. As Justin Joffer, a co-founder of Joffer Beverage Company, says "We were trying Hot Chocolate – another iconic Jelly Belly flavor sold seasonally, but when we tried it, we all started laughing and looking at each other smiling as it tasted so, so good. We thought, wow, we have to bring this out to the market all year long."
Trend Themes
1. Decadent Sparkling Water - Expanding the sparkling water category to include unique and indulgent flavors like Chocolate provides an opportunity for disruption in the beverage industry.
2. Sugar-free Craving Satisfaction - Catering to consumers looking for guilt-free alternatives to sugar-laden beverages presents a trend towards healthier and more satisfying options that can disrupt traditional soda and sugary drink markets.
3. Seasonal-inspired Flavors - Innovative flavors inspired by seasonal favorites like Hot Chocolate can provide a path for disruptive innovation and continued product development in the beverage industry.
Industry Implications
1. Beverage - Jelly Belly Sparkling Water presents a new player in the beverage industry that offers a unique product category that can challenge traditional soft drink and seltzer markets.
2. Healthy Alternatives - As a sugar-free, zero-calorie option, Jelly Belly Sparkling Water appeals to a growing consumer base that is looking for healthier beverage choices and can disrupt traditional sugary drink markets and contribute to the health and wellness industry.
3. Seasonal Products - By highlighting seasonal flavors like Hot Chocolate, Jelly Belly Sparkling Water is tapping into a trend of seasonal-inspired products that can be expanded upon by other industries to provide innovative and timely offerings to consumers.
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