Jelly Belly is Introducing Its Flavors to Truffles & Chocolate Bars
Laura McQuarrie — September 9, 2020 — Lifestyle
References: jellybelly & prnewswire
The iconic and nostalgic flavors from the Jelly Belly Candy Company are now coming to a new category with the introduction of truffles and chocolate bars. The all-new Jelly Belly Gourmet Milk Chocolate Truffles & Gourmet Milk Chocolate Bars feature nine of the company's most famous flavors, offering a grown-up take on beloved jelly bean candies.
The Gourmet Milk Chocolate Truffles share a taste of flavors like coconut, strawberry cheesecake, French vanilla and lemon meringue pie in the form of milk chocolate truffles with meltaway centers. The break-apart Gourmet Milk Chocolate Bars are perfect for sharing and they are available in Very Cherry and mint flavors, and they offer another nod to jelly beans with bean-shaped centers.
While Jelly Belly also makes candy corn, gummies and other confections, chocolate lovers are in for a treat with these new confections.
Image Credit: Jelly Belly Candy Company
The Gourmet Milk Chocolate Truffles share a taste of flavors like coconut, strawberry cheesecake, French vanilla and lemon meringue pie in the form of milk chocolate truffles with meltaway centers. The break-apart Gourmet Milk Chocolate Bars are perfect for sharing and they are available in Very Cherry and mint flavors, and they offer another nod to jelly beans with bean-shaped centers.
While Jelly Belly also makes candy corn, gummies and other confections, chocolate lovers are in for a treat with these new confections.
Image Credit: Jelly Belly Candy Company
Trend Themes
1. Jelly Bean-inspired Chocolates - Opportunity for confectionery companies to introduce unique flavor combinations in chocolate products, tapping into nostalgic flavors and appealing to grown-up consumers.
2. Expanding Candy Categories - Chance for candy companies to diversify their product offerings by entering new categories, like truffles and chocolate bars, to cater to different consumer preferences.
3. Innovative Chocolate Treats - Potential for chocolate manufacturers to create unconventional and eye-catching treats, like break-apart bars with bean-shaped centers, to stand out in a crowded market.
Industry Implications
1. Confectionery Industry - Opportunity for confectionery companies to expand their product lines and cater to a wider range of consumer tastes with novel and nostalgic flavor combinations.
2. Chocolate Industry - Chance for chocolate manufacturers to explore new formats, such as truffles and break-apart bars, and differentiate themselves by incorporating unique features and flavors inspired by other popular confections.
3. Candy Industry - Potential for candy companies to innovate and create exciting treats that combine the best of both worlds, offering consumers the familiar flavors of jelly beans in the form of chocolate confections.
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