The cinematic experience has just become even more immersive with the development Infinity-by-Nine, which is a piece of technology that provides 360 degree surround-image. First there was the common surround sound system, then the IMAX experience, 3D-capable theatres, earth-moving D-BOX seating and, perhaps most bizarre of all, the Edible Cinema. The Infinity-by-Nine joins these entertainment developments to make a person feel like they are really in the movie.
Designed by researchers at the MIT Media Lab, Infinity-by-Nine analyzes the video footage in real-time in order to extend the viewer's peripheral vision by projecting representations of the video’s edges onto the room’s walls and ceiling. It is so realistic people claim to feel the heat from an explosion.