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Surround-Image Technology

Infinity-by-Nine Expands the Viewer's Peripheral Vision in Theaters

— June 28, 2012 — Unique
The cinematic experience has just become even more immersive with the development Infinity-by-Nine, which is a piece of technology that provides 360 degree surround-image. First there was the common surround sound system, then the IMAX experience, 3D-capable theatres, earth-moving D-BOX seating and, perhaps most bizarre of all, the Edible Cinema. The Infinity-by-Nine joins these entertainment developments to make a person feel like they are really in the movie.

Designed by researchers at the MIT Media Lab, Infinity-by-Nine analyzes the video footage in real-time in order to extend the viewer's peripheral vision by projecting representations of the video’s edges onto the room’s walls and ceiling. It is so realistic people claim to feel the heat from an explosion.
Trend Themes
1. 360-degree Surround-image - Developing 360-degree surround-image technology and installations will disrupt the cinema industry by offering viewers an even more immersive movie experience.
2. Real-time Video Analysis - Developing real-time video analysis technology such as Infinity-by-Nine can lead to disruption in multiple industries with applications in surveillance, public safety, and education.
3. Extended Peripheral Vision - Research and development into extending human peripheral vision through technology such as Infinity-by-Nine can disrupt industries such as gaming, virtual reality, and even medicine.
Industry Implications
1. Cinema - 360-degree surround-image technology like Infinity-by-Nine will create new opportunities to disrupt the cinema industry by offering more immersive ways to watch movies.
2. Surveillance - Real-time video analysis technology such as Infinity-by-Nine has disruptive potential in the surveillance industry, allowing for more sophisticated monitoring capabilities.
3. Gaming - Extended peripheral vision technology like Infinity-by-Nine has disruptive potential in the gaming industry, offering more immersive gaming experiences and opportunities for new game development.
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