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Charging Bar Countertops

The Duracell Powermat Allows Patrons to Stay Connected Wherever

— June 14, 2012 — Art & Design
When industry titans come together, innovations like the Duracell Powermat are born. The Powermat wire-free charging station revolutionized the gadget industry with its simple and no-hassle design.

Although the technology is nothing new, the concept of putting these energized pads in New York bars has got the industry buzzing -- especially when they hear rapper and entrepreneur Jay-Z is involved. The megastar entertainer has signed on to be an investor and spokesperson for this high-tech collaboration. The energy-exuding countertops will allow patrons to charge their devices straight on the table. The technology has the potential to be integrated into not just bars, but also coffee shops, restaurants and airports.

The days of feeling stranded with a dead device after a long night out may be over with Duracell Powermat rolling out across the nation.
Trend Themes
1. Wireless Charging Technology - The Duracell Powermat's wire-free charging station represents a disruptive innovation in the gadget industry.
2. Smart Surface Countertops - The concept of integrating energized pads in bars, coffee shops and restaurants and airports has the potential to disrupt the way people interact with their devices as they go about their daily routines.
3. Celebrity Endorsements - The involvement of rapper and entrepreneur Jay-Z as an investor and spokesperson for the Duracell Powermat collaboration represents a disruptive innovation in marketing and branding strategies.
Industry Implications
1. Hospitality Industry - The introduction of energy-exuding smart surfaces in bars, coffee shops, restaurants and airports provides hotels and other players in the hospitality industry an opportunity to incorporate an innovative technology that can enhance guest experiences.
2. Consumer Electronics Industry - The adoption of wireless charging technology presents an opportunity for device manufacturers to incorporate the technology in their products as a value-added feature.
3. Marketing and Advertising Industry - The Duracell Powermat collaboration's use of celebrity endorsements to promote the brand signifies an opportunity for marketers to explore new and unconventional ways of promoting products and services.
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