The beloved toy brick is applied to countless design creations
Implications - Children and adults alike love LEGO, which explains why it has become part of everything from Christmas trees and architecture to interior design and even clothing. Filmmaker Jess Gibson even made a documentary about it. Titled 'AFOL: A Blocumentary,' the film is about 'Adult Fans of LEGO' and showcases why so many people are obsessed with the little toy bricks. Whether it's due to their nostalgia factor or their infinite modular possibilities in design, one things for certain: We live in a LEGO world, and the different designs to which the toy brick can be applied are endless.
Trend Themes
1. LEGO Nostalgia - The long-lasting love for LEGO can be attributed to its strong emotional connection with childhood memories; This presents a disruptive innovation opportunity for companies to capitalize on the emotional tie with consumers.
2. LEGO Modular Design - The endless modular possibilities of LEGO bricks create a flexible and customizable design approach that can be applied across various industries, including architecture, fashion, and furniture design.
3. LEGO Digitalization - The growing trend of digitalization and online gaming has opened up opportunities for virtual LEGO building and gaming experiences, providing a way for consumers to engage with the LEGO brand in new and interactive ways.
Industry Implications
1. Architecture - LEGO's modular brick design can be used as a building material for cost-effective and customizable architectural designs.
2. Fashion - The use of LEGO in fashion design showcases the versatile and playful nature of the brand, allowing for unique and eye-catching accessories.
3. Gaming - The digitalization of LEGO provides an opportunity for the brand to expand into the gaming industry, creating virtual LEGO building and gaming experiences.
8 Featured, 57 Examples:
922,362 Total Clicks
Date Range:
Feb 12 — Jun 12
Trending:
Warm
Consumer Insight Topics:
