Category
Life-Stages
Constructible Franchises
Trend cluster
Category
LEGOverse
The beloved toy brick is applied to countless design creations.
4.9
Trend score
Trend
What is the LEGOverse trend?
LEGOverse: Children and adults alike love LEGO, which explains why it has become part of everything from Christmas trees and architecture to interior design and even clothing. Filmmaker Jess Gibson even made a documentary about it. Titled 'AFOL: A Blocumentary,' the film is about 'Adult Fans of LEGO' and showcases why so many people are obsessed with the little toy bricks. Whether it's due to their nostalgia factor or their infinite modular possibilities in design, one things for certain: We live in a LEGO world, and the different designs to which the toy brick can be applied are endless.
Trend themes
Themes within the LEGOverse trend
Three behaviours holding the trend together01
LEGO Nostalgia
The long-lasting love for LEGO can be attributed to its strong emotional connection with childhood memories; This presents a disruptive innovation opportunity for companies to capitalize on the emotional tie with consumers.
02
LEGO Modular Design
The endless modular possibilities of LEGO bricks create a flexible and customizable design approach that can be applied across various industries, including architecture, fashion, and furniture design.
03
LEGO Digitalization
The growing trend of digitalization and online gaming has opened up opportunities for virtual LEGO building and gaming experiences, providing a way for consumers to engage with the LEGO brand in new and interactive ways.
Industry implications
What the LEGOverse trend means for industry
Where the trend changes the playbookFor
Architecture
LEGO's modular brick design can be used as a building material for cost-effective and customizable architectural designs.
For
Fashion
The use of LEGO in fashion design showcases the versatile and playful nature of the brand, allowing for unique and eye-catching accessories.
For
Gaming
The digitalization of LEGO provides an opportunity for the brand to expand into the gaming industry, creating virtual LEGO building and gaming experiences.
Trend signals
Trend signals for LEGOverse
Trend score 4.9 out of 10, from popularity 76%, activity 62%, freshness 8%.
Popularity76%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the LEGOverse trend
8 featured examples from Nov 28, 2011 to Jun 27, 2012CategoryLife-Stages
LEGO Meth Labs
The Breaking Bad LEGO Set is Full of 18+ Appropriate Fun
Toy manufacturers can explore the creation of adult-themed LEGO sets to expand their market and attract older consumers.
CategoryLife-Stages
Building Block Cathedrals
The Abondantus Gigantus is a Church of LEGO
The construction industry can explore the use of alternative building materials like concrete to create visually stunning and innovative structures like the Abondantus Gigantus.
CategoryLife-Stages
Building Block Bow Ties
Nicholas Tee Ruiz's Quirky Collection is Inspired by MoMA Exhibits
Disruptive innovation opportunity: Incorporate unusual materials and designs into traditional fashion accessories, such as bow ties, to offer customers a fresh and distinctive sty…
CategoryArt & Design
Blocked Interior Designs
The LEGO Apartment Presents an Alternative Style
Interior design companies have an opportunity to work with clients to create unique, playful, and sustainable living and working spaces using unconventional materials, like LEGO b…
CategoryTech
Virtual Toy Brick Games
The LEGO Build With Chrome Project Lets You Create Structures Online
The virtual toy brick building trend has disruptive innovation opportunities for toy manufacturers by creating new possibilities for toy design and remote collaboration with custo…
CategoryTech
Working Toy Block PCs
LEGO Computer is a Physical Manifestation of the Turing Machine Theory
Developing educational toys that can improve teaching methods, making learning more fun for children and students.
CategoryMarketing
Toy Building Block Plants
The LEGO Forest Brightens Rainy Days
Opportunity to create innovative toys or toy installations that capture the imagination and provide a unique experience for children and adults alike.
CategoryLife-Stages
Toy Brick Trees
The LEGO Christmas Tree Uses Over 600,000 LEGO Pieces
The art and design industry will see an increase in demand for interactive installations that engage audiences in a unique way.
