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Physical Virtual

Providing both an augmented reality and tangible experience in one

Implications - According to Forrester Research, Inc., online shopping in the United States will increase to $327 billion by the year 2016. This is no small number, but while online shopping is convenient, one thing shoppers don't get is a semblance of physicality -- a tangible store experience -- which may make online shopping a less pleasurable experience. However, bridging the gap between the physical retail store and the completely virtual shop are "stores" that provide a physical environment but virtual, or augmented reality, goods. This combination of virtual and physical works to satiate the appetite for virtuality while at the same time providing the comforting aspects of a physical environment.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 1,020,710 Total Clicks

Date Range: Nov 11 - Jun 12

Trending: Average

Consumer Insight Topics: Tech Mobile Marketing Business Top Lists Retail

Featured Examples

Pop-Up Shopping Pods - The Nike+ Fuelstations

SCORE 6.1

Warm 119,515 Clicks Pub: Mar 18, 12

Pop-Up Shopping Pods

The Nike+ Fuelstations

The Nike+ FuelStations are the latest developments from the Nike+ brand that focuses on bringing brands into the interactive era. The designs are interactive shopping pods in which users can enjoy a... [More]

Scannable Window Shopping - John Lewis Virtual Shop Lets People Conveniently Click and Collect

SCORE 5.3

Warm 18,143 Clicks Pub: Dec 1, 11

Scannable Window Shopping

John Lewis Virtual Shop Lets People Conveniently Click and Collect

It looks like some brands are using QR codes to full advantage this holiday season, and British retailer John Lewis is one of them. The John Lewis virtual shop has been launched in Brighton, and it's a… [More]

Virtual Subway Supermarkets - Homeplus Uses Clever Marketing Campaign to Become Number One

SCORE 4.6

Average 4,415 Clicks Pub: Jun 25, 12

Virtual Subway Supermarkets

Homeplus Uses Clever Marketing Campaign to Become Number One

While most businesses sell their products in grocery stores, Homeplus decides to sell theirs in a virtual subway supermarket. Homeplus is Korea’s second largest home goods store chain next... [More]

Scannable Product Deliveries - Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility

SCORE 3.9

Mild 9,521 Clicks Pub: Jun 12, 12

Scannable Product Deliveries

Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility

Walmart and Proctor & Gamble are launching a set of “@PGMobile Trucks” in Manhattan, New York, to deliver P&G products directly to consumers. Food trucks have become a go-to... [More]

Real-Life App Stores - The Openspace Store is a Physical Retail Shop That Sells Apps

SCORE 3.9

Mild 1,387 Clicks Pub: Dec 12, 11

Real-Life App Stores

The Openspace Store is a Physical Retail Shop That Sells Apps

The usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them. The Openspace… [More]

Digital Holiday Donations - The eBay Give a Toy Store Lets You Donate Toys by Scanning

SCORE 1.5

Untested 736 Clicks Pub: Nov 21, 11

Digital Holiday Donations

The eBay Give a Toy Store Lets You Donate Toys by Scanning

The eBay Give a Toy Store in San Francisco and New York makes it easy for shoppers to donate toys by just scanning QR codes with their mobile phones. These stores feature interactive storefronts,... [More]