The more scan code creations that hit the market, targeting both the savvy smartphone users and the digitally defunct, the more the Matrix appears to be modern day.
A QR code can be a campaign catalyst, quickly bringing phone users to a company website or donating to a fundraiser faster than you can say 'ATM.' The innovative ways companies are tapping into the accessible art of scan codes are propelling advertising techniques, apparel functionality and even art exhibits.
The interaction that scan codes has allowed is a world-wide web of wonder, allowing the most inanimate or architectural subjects to come to life at the click of a button or flash of a phone. Some coded conceptions may seem like overkill, but there's no such thing as too connected in this digital day and age.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
