As most of us know, the last frontier in marketing to be conquered is creating a connection between the physical world and the digital world. Well, with use of QR codes spreading to North America (currently big in Japan) this technology has put marketing in the palm of consumers' hands.
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
Mobile marketing does presents a challenge both on the technology integration front and on the customer-centricity front because of the incredibly personal nature of the device and despite recent attention spurred on primarily by a couple of North American agencies that all of a sudden were mobile marketers, QR codes may not make many waves in 2008 but the technology will eventually make a huge impact.
For an explanation of QR codes visit a smart microsite developed by Dentsu Canada. To see demo go here.