Jonthan Stark has created a very innovative concept for purchasing your next Starbucks coffee. Starbucks coffee drinkers can download a copy of Stark’s coffee card and get their next beverage on him. Conversely, users feeling generous can contribute some money to the card so that someone else could buy themselves a coffee.
Jonthan Stark has taken the “take a penny, leave a penny” concept and brought into the digital era. Stark’s project, which has no affiliation with Starbucks, is definitely an interesting one.
Implications - Consumers are eager for technological innovation to shape the way the interact with others and make their lives better. Jonathan Strak's project is a prime example of how technology can enable new types of interaction. Companies should take this into account and attempt to create a sense of community amongst their customers.