Based on the statement on the bottom of the BEEP Mug, designer Colin O’Dowd seems to think that the bar code has been highly undervalued by designers. I can’t say I agree with him. If anything, bar codes have become way too prevalent in our daily lives.
The design of the BEEP Mug is, however, unusually interesting. A bar code wraps around the mug instead of just being a small addition to an otherwise complete design, and it also has the functionality of a real bar code--you can scan it on any bar code reader.